Why Social Media Really Matters
Customer Experience Matrix
SEPTEMBER 9, 2009
database marketing, or, more poetically, narrowcasting. At most they ask for service if there’s a problem. With database marketing, post-sales contacts become important for cross-sell, upsell and retention. Today it is represented primarily by television. You can date TV-dominated era from, say, 1950 to 1985.
120 
Let's personalize your content