Cross-Selling Loyalty Multi-Touch Attribution Purchase 
Marketing Insider Group
MAY 11, 2021
To create the best possible buyer’s journey for your target audience, you must first know them well and understand their behaviors and actions at different touch points. If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. Source: HubSpot.
Learn from the Pros
MARCH 11, 2024
They’ve been a staple in digital marketing, enabling tactics like intent-based targeting, cross-site tracking, retargeting, and behavioral advertising. These cookies are primarily used for cross-device and cross-domain tracking for online advertising purposes. The image below illustrates this process.
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Content Standard
MARCH 21, 2022
Whether you’re planning a large-scale, multi-touch campaign or starting small with one channel or audience segment, these three personalization examples can help inspire your strategy: Netflix serves as one of the most well-known examples of a brand with successful, robust personalization. Image attribution: Pexels from Pixabay.
Adobe Experience Cloud Blog
SEPTEMBER 14, 2015
As a result of this surge of information available online, the average buyer now spends more time independently researching purchases instead of visiting more traditional shop-fronts like dealerships. For example, one report from management consulting firm McKinsey showed that for an average automobile purchase there are now as little as 1.6
Engagio
OCTOBER 13, 2020
In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.). Need for multi-channel orchestration. This explosion in marketing noise has made it more difficult to reach buyers through digital channels, making it more important than ever to orchestrate human and digital touches.
Convince & Convert
SEPTEMBER 14, 2010
Tagging contacts in your CRM system requires nothing more sophisticated than one or two multi-select lists on your contact record. So, in your experience, are there products making those cross-references? Actual transactions whether purchases or social transactions? What behaviors are we talking about?
Engagio
JULY 2, 2018
Account expansion : the process of growing revenues within an existing customer account through up-selling, cross-selling or selling to different subsidiaries within a parent company. Attribution model : attribution models tell your analytics program how to weigh the importance of different touch points.
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