Martech

SEPTEMBER 29, 2023

Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications. Your reps can spend more time selling and less time writing.

Marketing Automation Services 92

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 92

The ROI Guy

NOVEMBER 8, 2006

Improved up-sell / cross-sell is a good example of an indirect benefit from a new CRM system that helps the call center improve its interaction with customers. Productivity benefits where there is not a direct automation or elimination of a process step or task 3. Provocation-Based Selling: Loosening the Status-Qu.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Terminus

DECEMBER 9, 2020

That’s why we put together this resource that can help marketing team members navigate this conversation with their leadership team and/or help VPs or CMOs sell the value of ABM to all revenue teams. This shift is a result of the B2B buying process dramatically changing. Is ABM just a technology? – SiriusDecisions Only 0.75

Account Based Marketing 55

Account Based Marketing ABM Marketing Budget Top of Funnel 55

Metadata

APRIL 22, 2021

Before that, I found a company called Insightera which is about website personalization. And we had to basically decide to kind of turn the engineers into sales and do the business as well and work with a CTO and a CEO, but it really taught me a lot about the go-to-market, marketing sales, all that process, which for me was amazing.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

Before that, I found a company called Insightera which is about website personalization. And we had to basically decide to kind of turn the engineers into sales and do the business as well and work with a CTO and a CEO, but it really taught me a lot about the go-to-market, marketing sales, all that process, which for me was amazing.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

Before that, I found a company called Insightera which is about website personalization. And we had to basically decide to kind of turn the engineers into sales and do the business as well and work with a CTO and a CEO, but it really taught me a lot about the go-to-market, marketing sales, all that process, which for me was amazing.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

The ROI Guy

AUGUST 4, 2010

Wednesday, August 04, 2010 Can a Value Selling / Marketing Program Improve Your Business? Leading B2B vendors are implementing value selling / marketing programs, and have received dramatic benefits as a result. Here are the top six benefits: 1.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40