Martech

OCTOBER 10, 2022

Disconnect 1: Fragmented marketing, sales and customer tactics versus unified GTM strategies. Disconnect 2: Internal-focused sales and marketing process versus buyer-driven journeys. Yes, there is only one process we should focus on — the customer process. Lack of executive ownership. That’s complexity.

Marketing Analytics Tools 118

Marketing Analytics Tools Marketing AI Enterprise Management Work Management 118

Engagio

JANUARY 9, 2017

Account Based Marketing continued to take off like a rocket, Account Based Sales and Sales Development joined the party, and Account Based Everything picked up traction. Sales Speaker, Author and Advisor. “The lines between sales and marketing are blurring and the roles are blending. Here’s what they had to say.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

xiQ

AUGUST 8, 2015

Selling has always been more about the buyer than the seller. So any effective sales model must adapt to changing buying protocols, not ignore or resist them. The AIDA model and its variants are the basis for sales funnels at many B2B firms. The sales force is more important than ever. by: Frank V.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

Selling has always been more about the buyer than the seller. So any effective sales model must adapt to changing buying protocols, not ignore or resist them. The AIDA model and its variants are the basis for sales funnels at many B2B firms. The sales force is more important than ever. by: Frank V.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Metadata

FEBRUARY 22, 2021

I’m kind of a hybrid Product Manager, Product Marketing geek. Gainsight, we’re helping businesses in the subscription and cloud based models, optimized net dollar retention by doing everything from managing and scaling CSM teams to making your products easier to adopt, to driving higher renewals and cross sell upsell.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52