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Customer Experience Matrix

Product

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Response Rate

WiseGuys Gives Small Firms Powerful List Selection Software

Customer Experience Matrix

APRIL 24, 2008

More to the point—and this the hallmark of a good small business product—it provides the refinements needed to make a system usable in the real world. In big enterprise products, these adjustments would be handled by technical staff through customization or configurations. In WiseGuys, marketers can control them directly.

Enterprise Management

Enterprise Management Marketing Management Software Cross-Selling

Best Practices for Marketing Automation and Demand Generation Campaigns

Customer Experience Matrix

JANUARY 17, 2009

cross sell, up sell and retention campaigns: demand generation focuses primarily on campaigns to acquire new leads. The best practice is to supplement these with campaigns that help sell more to existing customers and to retain those customers. These are more effective because they are more tightly targeted.

Demand Generation Agencies

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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B2B Marketing Zone

Customer Experience Matrix

WiseGuys Gives Small Firms Powerful List Selection Software

Best Practices for Marketing Automation and Demand Generation Campaigns

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