Customer Experience Matrix

NOVEMBER 4, 2014

CEO James McDermot said the label was changed because big companies thought a CDP sounded like an IT project, not something run by marketers. Fair enough, but Lytics still perfectly fits my definition of a CDP: a marketer-controlled system that supports external marketing execution based on persistent, cross-channel customer data.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Albacross

JANUARY 17, 2020

All 3 of my top sales tools pack a ton of value for the price; while there are more expensive tools out there with even more features, if you are looking for solid tools that scale and help you get going faster with your sales activities, then these 3 should be in your toolbelt. Great to warm up totally cold leads, all for a ridiculous price!

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Content Standard

NOVEMBER 3, 2015

Reach out for a sales call only at the right time—when your leads view your pricing or demo page, when leads reach a certain lead score, or when they request more info. Sophisticated content marketing software will allow the content creator to not only create the article or eBook but also the supplemental content pieces as well.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

Reach out for a sales call only at the right time—when they view your pricing or demo page, when the lead reaches a certain lead score, or when they request more info. Sophisticated content marketing software will allow the content creator to not only create the article or eBook but also the supplemental content pieces as well.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40

SnapApp

DECEMBER 14, 2016

Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). Marketing automation. Account based marketing. Influencer marketing. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62