Sales Engine

article thumbnail

6 Skills Today’s Lead Nurturers Must Have

Sales Engine

Record keeping and CRM knowledge. Much of today’s content has been automated and collected in CRMs such as Salesforce. A good lead nurturer knows how to find much of this information in their research and, by asking intelligent questions, they can create curiosity with the buyer. An understanding of the sales process.

article thumbnail

6 Skills Today’s Lead Nurturers Must Have

Sales Engine

Record keeping and CRM knowledge. Much of today’s content has been automated and collected in CRMs such as Salesforce. A good lead nurturer knows how to find much of this information in their research and, by asking intelligent questions, they can create curiosity with the buyer. An understanding of the sales process.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Reasons Your Content Marketing Isn’t Really Working

Sales Engine

Y our marketing automation system isn’t tied properly to a CRM for lead intelligence. Actionable sales intelligence is created over time by collecting it and tying it to their lead record in the CRM. It’s important to get this right because it becomes the basis for a well-trained sales professional to engage into sales conversations.

article thumbnail

End-to-End Content Marketing and the End of IRL

Sales Engine

Having continuity of subject matter enables your sales team to get into conversations because they have an idea about what the problems in that companyare, assuming that you’ve integrated a marketing automation system with your CRM. So what does the professionally trained sales rep do?