Marketing Craftmanship

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How to Grow Your B2B Firm by Making Every Employee a Sales Rep

Marketing Craftmanship

Regardless of their title, job description or capacity to work the room at a social event, every B2B firm employee should be given training, tools and ongoing support that empowers them to: Manage Their Personal Brand – Clients hire individuals, rather than a firm, to help them. Ask for Referrals – This is a tough task for most employees.

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What the US Marines Can Teach Your B2B Firm about Marketing and Sales

Marketing Craftmanship

At boot camp, every marine receives training in marksmanship, hand-to-hand combat and teamwork. Regardless of how (s)he ends up serving in the Corps – as a mechanic, lawyer, clerk, pilot, dentist or pastry chef – every marine is prepared and expected to apply their combat training whenever it’s required.

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