Resources on Aligning Marketing and Sales for B2B Companies
Anything Goes Marketing
DECEMBER 17, 2007
This article may give you some additional information that you didn't have but it's not going to make your sales team start using the CRM properly or get marketing to only pass on qualified leads to sales. Don't Bother with Sales Training or CRM Until You Face the Facts: I really enjoyed Michael Webb's post over at Six Sigma Selling.
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