Digital B2B Marketing

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CRM Retargeting: The Shiny New Advertising Tactic?

Digital B2B Marketing

Rather than targeting an audience based on various characteristics, CRM retargeting allows you to target segments of your CRM database with online ads. CRM retargeting is similar. CRM Retargeting Applications for B2B Marketing The possibilities are nearly endless. The possibilities are endless.

CRM 100
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7 B2B Advertising Opportunities You Are Probably Missing

Digital B2B Marketing

CRM Retargeting. With CRM retargeting, one of the newer options included in this list, you can target people in your email database across the web. Bizo has established themselves as the leading provider of B2B audience data, here are the segments they have available. Providers: AdRoll, Fetchback, Retargeter. Audience Targeting.

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The Real Reasons Programmatic Ad Buys Fail in B2B Marketing

Digital B2B Marketing

Programmatic buying, driven by real-time bidding (RTB), is the fastest growing segment of digital marketing today. But it isn’t ready yet for today’s B2B marketer. Reaching Small and Specific Audiences.