CRM, Sales Cycle and SIC - B2B Marketing Zone

Building Your B2B Marketing Database

Biznology

AUGUST 26, 2013

SIC or NAICS. Revenue/sales. Start with contact records, whether they sit in a CRM system, in Outlook files, or even in Rolodexes. Here are the elements you are likely to want to capture and maintain in a B2B marketing database. Account name, address. Phone, fax, website. Contact(s) information. Parent company/enterprise link.

De-duplication

De-duplication B2B Marketing SIC Planning

5 Best practices of trade show lead qualification

Biznology

AUGUST 19, 2015

Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. You have a good idea of who the best market segments are either due to customer profiling and/or input from product, marketing, and sales managers. Don’t Spin Your Wheels.

Trade Show

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads

B2B Marketing Zone

Building Your B2B Marketing Database

5 Best practices of trade show lead qualification

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