Tony Zambito

OCTOBER 25, 2010

Image via Wikipedia.   Suggesting that how we interact with customers in the social engagement ecosystem cultivates customer loyalty and trust.  Engage : The buyer experiences multi-channels of engagement options that allows for adequate assessment.

Design 100

Design Buyer Personas B2B Thought Leadership Multi-Channel 100

Tony Zambito

OCTOBER 4, 2010

Image via Wikipedia.   It also provides a platform for communicating to the organization just how to think in terms of providing loyalty creating B2B buyer experiences. B2B market CEO’s must feel a little like the great explorer’s of our time.    There are no definitive maps to get you there per se’. 

Buyer Personas 100

Buyer Personas Marketing Automation Services Buying Cycle Lead Ranking 100

B2B Marketing Zone Posts

JUNE 9, 2010

From Operational CRM to Social CRM - Lead Views , May 18, 2010 The concept of Social CRM is slowly becoming popular and finding a lot of believers in the corporate sector. Here are the key areas where Social CRM can be useful -. Builds loyalty. If contacts aren’t in your network, they will still show up!

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40