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Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene

markempa

Tweet The quality of your database represents the quality of your customer and prospect relationships. This is why it’s wise to invest the time and effort to test prospective vendors before hiring them. Industry/SIC. Industry/SIC: 1. For instance, at best, your email will be tuned out, ignored or lost. Contact name: 4.

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Building Your B2B Marketing Database

Biznology

Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. SIC or NAICS. Credit score.

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B2B Lead Generation Blog: Closing the loop to improve lead generation performance

markempa

Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes. For example, they learned that 4 SIC codes comprised their sweet spot not 20. Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes.