Salesforce Marketing Cloud

OCTOBER 10, 2023

A sales cycle is the collection of sequential stages sales reps follow when converting a prospect into a customer. Think of it like the structure of a deal — the building blocks, like lead qualification and sales calls, that need to be stacked in a specific order so it’s possible to drive deals to close.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Valasys

JULY 22, 2020

Moreover, companies with three specific practices i.e. having a defined sales process, training management in pipeline strategies, and those actually executing the pipeline review process witnessed a 28% increase in revenue growth. Each stage of the sales pipeline is somehow aligned with the sales process.

Work Management 52

Work Management Marketing Management Top of Funnel Lead Qualification 52

Vidyard

DECEMBER 10, 2019

Notice how they apply video to every stage of the buyer’s journey to create awareness, generate leads, and educate customers. And take note: Most of them know that view counts no longer count —they’re focused on engagement data and how their investments in video impact lead and pipeline generation. More ah, pipeline. The result?

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: 1. Ramp Up Social Networking and Personalize Connections.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Heinz Marketing

MARCH 29, 2021

As you see now, we have a new format for Sales Pipeline Radio. We are now doing this as a simulcast on LinkedIn Live as well as on YouTube, so allowing people to engage with us in real time. It’s so tight with the lead generation and lead qualification motion, the pipeline is coming from that side to sales.

Sales Management 122

Sales Management Top of Funnel Peer-to-peer Sales Qualified Leads 122

Valasys

NOVEMBER 5, 2018

Haven’t set a process for qualifying leads. Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. It is obvious that you must optimize your website to generate leads through it.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Vidyard

FEBRUARY 16, 2017

For marketers, for example, the tool would need to not only help you manage your growing library of video content, but also enable you to measure that video content’s effectiveness, generate more and better qualified leads, and allow video to fit seamlessly with the rest of your digital activities. Do you have to involve IT every time?

Marketing Automation Services 96

Marketing Automation Services Enterprise Management Video Marketing Work Management 96