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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration. Plenty of third party applications can do this, so providing it within the marketing automation system is mostly a matter of convenience.

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True Social Selling

Adobe Experience Cloud Blog

Sales can view a list of all of their leads in their CRM. Sales can sort their leads in their CRM by priority, allowing them to contact leads when they need the most attention. Sales can see the companies in their territory that visit your website, and can access and import key contacts at those organizations into their CRM.

Jigsaw 48
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4 Steps to Tracking the Results of Appointment Setting

Belkins

It’s like putting a jigsaw puzzle together: You need all the pieces to make sense of the image. Edit contact data, outreach status, campaign progress in your CRM as soon as you can. Templates that worked well in the past may be tiring your prospects out right now. Yep, this looks like a lot of information! In fact, you do.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. We have guides, templates and checklists for just about everything we do. Jigsaw (10).