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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

So marketing automation vendors are understandably eager to support it in their systems. I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site. Results are summarized in the table below.

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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. Then they started getting picked off and integrated into broader marketing suites. I don’t have the answer yet.

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Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. But I expect the sales automation vendors to take the business for themselves.

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Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Could marketers finally be ready to spend on measurement? Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. Social media. Sales access.

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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

The real-time CRM and Marketing Automation data vendors (including Leadspace) should have another big year based on the growing acknowledgement that this type of service dramatically enhances the performance of these massive CRM and MA investments companies have made. Category #3: The age of the Influencer.

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Salesforce Buys Jigsaw – What it Means for B2B Marketing and Sales

Adobe Experience Cloud Blog

Salesforce today announced a definitive agreement to buy Jigsaw, a provider of business information and data services that uniquely leverages crowd-sourcing to build and maintain its database. Note: Jigsaw is also a Marketo customer and partner.). How will this acquisition affect your B2B marketing and sales efforts?

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LeadMD’s Justin Gray Reveals 3 Components to Maximizing Marketing ROI, Industry Trends of the Future and More

Adobe Experience Cloud Blog

by Jason Miller Here at Marketo we are very excited about our upcoming 2012 Global User Summit. We have a stellar lineup of keynotes including LeadMD CEO & Chief Marketing Evangelist, Justin Gray. Please tell us a little bit about LeadMD and how your company aligns to deliver/support cloud services to your customers?