CRM, Intent and RFI - B2B Marketing Zone

The Straightforward Guide to RFIs

Hubspot

APRIL 13, 2021

In many cases, that research will start with a Request for Information (RFI). Not sure what an RFI is? What does RFI mean? An RFI or Request for Information is an educational tool used by procurement teams to understand the options available for solving a problem or completing a task. RFI vs RFP.

RFI

RFI RFP Marketing Proposals Vendors

30 questions to ask a digital events platform vendor

Martech

OCTOBER 7, 2022

Decide whether or not you need to engage in a formal RFI/RFP process. Can the tool match event attendees to their roles in a buying group and their correct accounts in our CRM? Can the DEP maintain a single account for an individual across multiple events, so we can continue to accrue intent data over time?

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The Straightforward Guide to RFIs

30 questions to ask a digital events platform vendor

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