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4 Marketing Technologies Every Company Needs to Embrace

Valasys

CRM Systems Customer Relationship Management known as CRM system is globally used software for optimizing customer relationships. Customer Interaction Personalization CRM systems allow access to comprehensive customer profiles and segmentation capabilities.

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Email Marketing: Best Practices & Pitfalls

Blue Flame Thinking

Enterprise solutions like Salesforce and Marketo offer powerful integrations and additional CRM management. If you use a CMS like WordPress you can use services like Amazon SES and popular plugins to send email newsletters directly from your website. Tools like ConvertKit offer a streamlined email builder.

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How To Evaluate an Online Video Platform

Vidyard

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. The best part of using an online video platform for sales is having a direct correlation to revenue by integrating view data with your CRM. Demand Metric Report, 2020. Video for Sales.

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Questions To Ask When Evaluating Marketing Automation Tools

SmartBug Media

Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? Integration with a CRM? What sort of CRM integrations do you provide?

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Hubspot Alternatives

TrustRadius Marketing

Hubspot has many draws: its forever free CRM, its integrated sales, marketing and service hubs, and its wide network of support. This solution offers vertical offerings for healthcare, life sciences, and financial service industries. . But Hubspot might not be the right fit for everyone. .

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How to Evaluate an Online Video Platform

Vidyard

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. The best part of using an online video platform for sales is having a direct correlation to revenue by integrating view data with your CRM.

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Today there are nearly 7,000 marketing software vendors, which include tools for website content management, CRM, email marketing, social media management, content marketing, SEO and collaboration among many others. Arguably THE most critical technology for the modern marketer is a Content Management System (CMS) for their firm’s website.