CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way
Customer Experience Matrix
APRIL 26, 2024
But there was initial skepticism about whether it was a legitimately separate category or just another name for existing technologies such as CRM, data warehouses or DMPs. Most recently, we’re seeing CDPs in education, healthcare, and government applications. The concept itself was easy to grasp (“all customer data in one place”).
156 
Let's personalize your content