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How to Turn Anonymous Website Visitors into Leads

Biznology

It’s the same scope of data used with Google Analytics and similar reporting tools. This also allows us to enable the user to leverage additional insights, such as demographics and geolocation, to help the site owners to further segment their visitor audience. The next big focus will be providing new options for how to use it.

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Does mobile search work for your business?

Biznology

Both Google Adwords and Bing Ads offer effective tools for tracking call activity from your ads and from your website. It’s expected that Google will begin offering device tracking soon, which will determine the physical location of your customers’ devices and enable you to determine whether your ads led to in-store activity.

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Your website must adapt based on data

Biznology

While I believe going mobile was not a choice over the last couple years — because of Google — it seems to me that the same sort of A/B testing and segmentation that people have been using for their email newsletters is now becoming affordable and accessible not only on the email list level but even at the website level.