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It’s time to say goodbye to your email open rate

Martech

In response to consumer calls, big tech companies like Google and Apple have also implemented platform- and consumer-side data privacy tools, like Google’s end of third-party cookie tracking and Apple’s Mail Privacy Protection. For example: Newsletters may have more consumer-oriented inboxes.

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Burger King’s NFT push: Wednesday’s daily brief

Martech

RPEOrigin.com co-founder Ryan Phelan has a lot to say about “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. Google started rolling out BIMI support in Gmail in July 2021, and other email platforms are expected to follow. Read more here.

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Looking for clarity on CDPs: Monday’s Daily Brief

Martech

Privacy laws in Europe and in some U.S. California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses. states (the EU’s GDPR, California’s CCPA) are making data sharing and usage more regulated. Senate in July. Quote of the day.

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Austria recently prohibited the use of Google Analytics because their data is stored in the United States, where privacy protection is more limited. You should be able to find out where the data is held in the organization’s privacy policy. So, which A/B Testing Platforms are Privacy-Friendly?

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Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

Much like when Google had to remove several pages from its search engine results in order to be GDPR compliant, marketers will also have to give their clients, customers, and subscribers easy access to their data and the option to opt out of all further communication. Privacy by Design.

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6 Marketing Trends to Look Out for in 2022

BenchmarkONE

Consumer Privacy Protections Will Hold the Spotlight . As consumers have become more vocal about their demands for privacy protections, Google announced that they will no longer support cookie tracking as of early 2023. Google loves throwing us curveballs, and one of their more recent ones is Core Web Vitals.

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Demystifying data driven advertising

Choozle

consumers worry about how brands collect and use their personal data and 34 percent don’t trust tech companies with their digital privacy. Amazon was the most-trusted technology company at 30 percent, followed by Google (27 percent), Apple (22 percent), Microsoft (22 percent) and Facebook (19 percent). CRM data (e.g.,