The Point

DECEMBER 15, 2020

There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. Even then, success with email programs can often be a long-term proposition.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

The Point

OCTOBER 14, 2010

Adding a campaign-specific unsubscribe link to outbound emails can help avoid eliminating names from the opt-in pool together. Enable sales reps to turn off lead nurturing for specific prospects from within the CRM system. You can’t nurture people exclusively through email. Phone contact has to play a role.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

MAY 30, 2023

Rather than cut back on paid search (SEM) budget arbitrarily, look for keywords, ad groups, and campaigns that generate a bunch of clicks (and thus cost money) but few conversions. Clean up your CRM database. Can a reader subscribe to the blog via email or social media? Make your blog work harder.

Marketing Budget Creation 147

Marketing Budget Creation Budget Programs Marketing Budget Paid Search Agency 147