The Effective Marketer
JUNE 1, 2012
Will leads be saved to the CRM or will they stay in the MA solution until they are qualified? Step 6: CRM Integration. Sure, during the vendor presentation the integration between CRM and the marketing automation solution was shown as seamless and easy. Grande Guide to Lead Nurturing , by Eloqua. Step 2: Buyer Personas.
The Effective Marketer
JULY 30, 2012
Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. The video roundtable below from CRMSoftware.tv, What Colleges Should Be Teaching Marketing Majors , is worth watching and reflecting upon.
The Effective Marketer
FEBRUARY 16, 2011
With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments.
Expert insights. Personalized for you.
100 
Let's personalize your content