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Introduction to Lead Management

markempa

Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. MarketingSherpa captured some of the key lead management issues in the 2012 B2B Marketing Benchmark Report.

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Why You Need to Implement Lead Routing [+ How to Do It]

Hubspot

Quickly growing businesses require more sophisticated automation to ensure operational efficiency, proper distribution of leads among their sales team, and to make sure no leads slip through cracks. Automated lead routing can be simple, such as a round-robin assignment to your sales reps based on who is next in line.

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Top Tools for B2B Marketers

BOP Design

It can be a double-edged sword, but we live in a time when there are tools for everything marketing related. B2B marketers can literally use 10, 20, or 30+ tools on a daily basis to manage and execute their marketing strategy. Stay tuned at the end for links to other articles discussing marketing tools.).

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3 Ways to Evaluate AI to Optimize Your Marketing

Pam Didner

Many marketers feel intimidated by AI because they don’t know what it is and how to take advantage of it in the context of marketing. In my previous blog post , I explained AI, Machine Learning and Deep Learning in relationship to Marketing. I also provided examples of how AI can address some marketing and sales challenges.

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Is That Sales Rep a Robot? 8 Tell-Tale Signs You're Talking to AI [+Why Human Reps Are Still Necessary]

Hubspot

Imagine a sales representative who never sleeps, never gets tired, and possesses an uncanny ability to analyze vast amounts of data in seconds. This is the promise of AI sales reps, and their potential to revolutionize the sales industry is undeniable. Today, companies are leveraging generative AI in various ways to enhance their sales efforts.

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Versium Partners With Scribe Software Making Its LifeData® & Predictive Analytics Scoring Services Available To More Than 1,200 Partners

Versium

Data technology company seamlessly integrates with Scribe Software’s APIs allowing LifeData and scores to be easily accessible from more than 50 enterprise applications such as CRM tools, marketing automation system and customer care databases. REDMOND, Wash. How it Works. About Versium.

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9 Reasons Your Marketing Agency's Retainers Aren't Bigger

Hubspot

Most marketing agencies struggle to generate recurring revenue. 1) Your Own Marketing Sucks. We've grown from two to thirty-two people and the majority of our clients have found us through our online marketing. Clients expect you to have expertise in the software products they've chosen.