Varicent

MAY 31, 2018

A quick look at your career path shows an impressive list of companies including Eloqua (Oracle), Intelex, and Day Software (Adobe). The whole idea was to understand customers so well that he wouldn't need to bring in field sales reps to be selling to the installed base. We had to figure out how we were going to address it.

Top of Funnel 40

Top of Funnel Enterprise Management Work Management Marketing Management 40

Hinge Marketing

AUGUST 15, 2014

First, design a variety of calls-to-action targeting leads at different stages of the sales cycle. Leads further along in the sales process may find progressively closer engagements useful: think webinars and complimentary consultations. Generally, this software integrates with your CRM and expands on its capabilities.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

Convince & Convert

JANUARY 11, 2017

Now, whatever tracking method I’m using—if this is Google Analytics, a marketing automation platform, like Act-On, SalesFusion, Marketo, Eloqua, all those technologies—it is going to tell me as the marketer that this lead came from a Google search. This could be in your market automation, like with Marketo, or in maybe sales for CRM.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

Single Grain

AUGUST 21, 2014

Whether or not marketing automation will work for your business depends on a number of different factors, including your sales cycle, the size of your average sale, your strongest advertising channels, your business’s relative tech savvy, your ability to devote the time needed to implementation and more.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

Nudge.ai

JUNE 21, 2018

The first startup I did was a company called Eloqua in the marketing automation space. Eloqua and a few other players in the marketing automation space were sort of the big foundational pillars there. You can’t really measure them in CRM; you’d have to sort of do a lot of fancy footwork there.

Top of Funnel 31

Top of Funnel Sales Management Marketing AI Video Marketing 31

Martech

FEBRUARY 25, 2022

They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities. B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Target customers. Product overview.

Marketing Automation Services 121

Marketing Automation Services Enterprise Management Work Management Marketing Management 121

SnapApp

DECEMBER 14, 2016

Self directed B2B buyers educating themselves through the sales cycle can be engaged through the entire sales process with mobile video. We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. Salesforce released Einstein which uses AI to make their CRM smarter.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62