The Point

NOVEMBER 5, 2009

It’s no secret that I am a fervent evangelist for marketing automation, and at our agency we see the real-life benefits every day in the form of clients generating higher conversion rates, more qualified leads, and shorter sales cycles. HS) Where do you see as the greatest opportunity to improve marketing and sales processes?

Salesforce.com 100

Salesforce.com Eloqua Work Management Marketing Management 100

SnapApp

MAY 28, 2019

Or, maybe a sales rep who wants to sell your company on their product. It’s no use having 60 new leads in your CRM if only five of them are actually qualified. That allows marketing to save sales from fruitless follow up, so they can focus on converting more qualified leads. Create Shared Goals Between Sales and Marketing.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

The Effective Marketer

JUNE 1, 2012

What does the sales and marketing funnels look like? How and in which stage will marketing hand leads off to sales? Will leads be saved to the CRM or will they stay in the MA solution until they are qualified? How will marketing get feedback from sales? Step 6: CRM Integration. Step 2: Buyer Personas.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Vidyard

APRIL 12, 2017

Vidyard enables companies to increase engagement, improve customer experiences, and integrate video with marketing automation platforms (MAP), customer relationship platforms (CRM) and customer support solutions,” says Jeff Loeb, chief marketing officer at Vidyard.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Vidyard

NOVEMBER 2, 2017

The Role of Video is Expanding from Marketing to Sales : 37 percent of sales teams are now using video throughout the sales cycle and 23 percent are now creating their own video content, both measures are up more than 50% from the previous year. Video is Becoming More Integrated with Business Systems.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Vidyard

APRIL 12, 2017

Vidyard enables companies to increase engagement, improve customer experiences, and integrate video with marketing automation platforms (MAP), customer relationship platforms (CRM) and customer support solutions,” says Jeff Loeb, chief marketing officer at Vidyard.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

APRIL 12, 2017

Vidyard enables companies to increase engagement, improve customer experiences, and integrate video with marketing automation platforms (MAP), customer relationship platforms (CRM) and customer support solutions,” says Jeff Loeb, chief marketing officer at Vidyard.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

markempa

MARCH 8, 2006

Im speaking on the "8 Critical Success Factors for B2B Lead Generation Success" along with Mark Organ, CEO of Eloqua. Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Vidyard

NOVEMBER 2, 2017

The Role of Video is Expanding from Marketing to Sales : 37 percent of sales teams are now using video throughout the sales cycle and 23 percent are now creating their own video content, both measures are up more than 50% from the previous year.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Vidyard

NOVEMBER 28, 2014

Deltek Realizes the Value of Video Analytics in Shortening Sales Cycles Campaign Overview Just over a year ago, Deltek’s video marketing existed mainly on their YouTube channel. Vidyard) with their Eloqua instance and sent video viewing data to Salesforce. Yah, there’s no point.

Analytics 50

Analytics Video Marketing Campaigns Lead Scoring 50

Directive Agency

FEBRUARY 22, 2019

In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. If expensive clicks aren’t enough, B2B marketers typically battle complicated marketing funnels and long sales cycles. Let’s use an example of a B2B SaaS solution: CRM Software.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

The ROI Guy

MARCH 6, 2017

Moreover, to drive improvements, Alinean has developed the Five Pillars of Business Value Success, a set of best practices collected from the best BV sales and marketing programs, that teams can use to improve their programs. With regard to Sales , what business application get the most use by sales reps?

Enterprise Management 45

Enterprise Management Lead Scoring Lead Ranking Work Management 45

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This metric allows you to see how quickly you are moving high quality leads from one end of the sales cycle to the other. Adam Honig.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Vidyard

FEBRUARY 13, 2014

Native Integration With Marketing and Sales Tools While video analytics and dashboard reporting is great, we recognize that you have to be able to act upon data for it to be of real value. This is why we have seamless integrations with leading MAP and CRM systems.

Class 51

Class Sales Management Video Marketing Salesforce.com 51

Varicent

MAY 31, 2018

A quick look at your career path shows an impressive list of companies including Eloqua (Oracle), Intelex, and Day Software (Adobe). The whole idea was to understand customers so well that he wouldn't need to bring in field sales reps to be selling to the installed base. We had to figure out how we were going to address it.

Top of Funnel 40

Top of Funnel Enterprise Management Work Management Marketing Management 40

Hinge Marketing

AUGUST 15, 2014

First, design a variety of calls-to-action targeting leads at different stages of the sales cycle. Leads further along in the sales process may find progressively closer engagements useful: think webinars and complimentary consultations. Generally, this software integrates with your CRM and expands on its capabilities.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

Martech

DECEMBER 13, 2023

The combination of lead generation and marketing automation can backfire when: Businesses with a long sales cycle conduct too much outreach in a short amount of time. The length of the sales cycle. Marketing automation platforms are very powerful tools, and with great power, as you know, comes great responsibility.

Lead Ranking 126

Lead Ranking Marketing Automation Services Lead Generation Sales Management 126

Vidyard

JULY 7, 2016

When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things. Look at what sort of data you have and what sort of CRM system you have.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Golden Spiral

NOVEMBER 8, 2018

The user experience (UX) of your site is all about guiding your user through an intentional experience that both delivers the content they want to find (solving their problem), while also delivering it in a manner consistent with your sales cycle. Easy, right?

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. Shorter sales cycles. Bottom-of-Funnel (BOFU).

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Televerde

MARCH 3, 2020

Marketing automation can help (either directly through-channel): Engage customers earlier in the sales cycle. Not long ago, a manufacturing client we work with implemented marketing automation to increase sales. Personalize outreach. Nurture prospects from click to close. Increase velocity through the funnel. Case in point.

Marketing Automation Services 52

Marketing Automation Services Eloqua Buyer Personas Digital Marketing Funnels 52

The ROI Guy

OCTOBER 21, 2011

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.

Marketing Automation Services 40

Marketing Automation Services Interactive Marketing Marketing Automation CRM 40

LeanData

DECEMBER 28, 2015

Customer Relationship Management (CRM): A database that businesses use to maintain relationships with customers and prospects. CRM Integration: When external systems work together with Salesforce or other CRMs to help businesses interact with customers and prospects. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

LeanData

DECEMBER 28, 2015

Customer Relationship Management (CRM): A database that businesses use to maintain relationships with customers and prospects. CRM Integration: When external systems work together with Salesforce or other CRMs to help businesses interact with customers and prospects. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

Convince & Convert

JANUARY 11, 2017

Now, whatever tracking method I’m using—if this is Google Analytics, a marketing automation platform, like Act-On, SalesFusion, Marketo, Eloqua, all those technologies—it is going to tell me as the marketer that this lead came from a Google search. This could be in your market automation, like with Marketo, or in maybe sales for CRM.

Social Media 133

Social Media Sales Management Top of Funnel Media 133

TrustRadius Marketing

DECEMBER 4, 2019

Top Rated marketing automation vendors include Marketo , HubSpot , SharpSpring , Act-On Software , Oracle Eloqua , Pardot , Infusionsoft by Keap , Adobe Campaign , ActiveCampaign. You can separately use a CRM to track which leads became customers, but you won’t be able to see clearly which emails resulted in KPIs and sales.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

LeanData

DECEMBER 28, 2015

Customer Relationship Management (CRM): A database that businesses use to maintain relationships with customers and prospects. CRM Integration: When external systems work together with Salesforce or other CRMs to help businesses interact with customers and prospects. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

Customer Relationship Management (CRM): A database that businesses use to maintain relationships with customers and prospects. CRM Integration: When external systems work together with Salesforce or other CRMs to help businesses interact with customers and prospects. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

Hinge Marketing

DECEMBER 29, 2015

It also automatically nurtures prospects until they are qualified and ready to buy, which shortens the sales cycle and decreases the amount of time a business developer spends with each prospect. My sales cycle is too complex and too long for marketing automation. Some MAPs like SharpSpring have a built-in CRM.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Single Grain

AUGUST 21, 2014

Whether or not marketing automation will work for your business depends on a number of different factors, including your sales cycle, the size of your average sale, your strongest advertising channels, your business’s relative tech savvy, your ability to devote the time needed to implementation and more. Infusionsoft.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

LeadSloth

JANUARY 12, 2010

Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. An attached CRM system can kick the records back into a marketing automation system’s lead nurturing program and alert the assigned sales rep if the leads become active.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Hubspot

OCTOBER 29, 2019

Additionally, sales teams using social selling experience 18% greater pipeline volume and 21% increased pipeline velocity than those who don’t. Social selling also makes it easier for sales reps to get referrals within their LinkedIn networks, which is significant considering 84% of buyers now begin their buying process with a referral.

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

Nudge.ai

JUNE 21, 2018

The first startup I did was a company called Eloqua in the marketing automation space. Eloqua and a few other players in the marketing automation space were sort of the big foundational pillars there. You can’t really measure them in CRM; you’d have to sort of do a lot of fancy footwork there.

Top of Funnel 31

Top of Funnel Sales Management Marketing AI Video Marketing 31

Martech

FEBRUARY 25, 2022

They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities. Budgeting and planning leverage marketing, CRM and finance systems to measure, track and optimize marketing performance. Artificial intelligence is used throughout the Acoustic Marketing Cloud.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

SnapApp

DECEMBER 14, 2016

Self directed B2B buyers educating themselves through the sales cycle can be engaged through the entire sales process with mobile video. We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. Salesforce released Einstein which uses AI to make their CRM smarter.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62