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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

.&#. It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Integrate social media activities with your CRM system. Promote your “evergreen&# content and assets.

ROI 100
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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

For those needing more capabilities to help with sales enablement or account-based communication, I would add: 8) Sales/marketing portal or workspace — includes account spaces/threaded discussions, sales call/activity prep, libraries for marketing content, task lists. Just makes it easier to manage all the stuff.

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Your Customers Love You, and This is Why

GreenRope

Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? CRM, no matter how you slice it, is a complex thing to get up and running in your company. What we found was that a lot of the challenges with CRM actually have nothing to do with CRM at all.

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Your Customers Love You, and This is Why

GreenRope

Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? CRM, no matter how you slice it, is a complex thing to get up and running in your company. What we found was that a lot of the challenges with CRM actually have nothing to do with CRM at all.

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Your Customers Love You, and This is Why

GreenRope

Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? CRM, no matter how you slice it, is a complex thing to get up and running in your company. What we found was that a lot of the challenges with CRM actually have nothing to do with CRM at all.

article thumbnail

Your Customers Love You, and This is Why

GreenRope

Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? CRM, no matter how you slice it, is a complex thing to get up and running in your company. What we found was that a lot of the challenges with CRM actually have nothing to do with CRM at all.