markempa

MARCH 21, 2006

« Lead generation and the number | Main | Reaching Decision Makers » Customer Referrals and Your Sales and Marketing Department For the complex sale you need enthusiastic referrals to help you build your reputation, differentiate yourself, demonstrate your value proposition, shorten your sales cycle, and drive revenue.

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

Customer Experience Matrix

FEBRUARY 2, 2010

It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM). focused on lead generation) than their consumer marketing brethren.

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Funnelholic

NOVEMBER 4, 2015

As Craig Rosenberg, the mastermind behind this fine blog said : “One of the key differences between ABM and outbound sales is that marketing is signed up to deliver ‘always-on’ campaigns to multiple stakeholders in the account.”. The key here is to present marketing messages on the buyer’s schedule, not on yours. Your “Expansion Pack”.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

markempa

JANUARY 4, 2006

Commoditization will continue and will be more difficult to overcome: Marketers must work much more diligently and creatively to differentiate their organizations against increasing competition. More attention therefore must be paid to proactively identifying those relatively few and valuable opportunities and nurturing them early.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

JUNE 7, 2005

Bauer writes, “What differentiates a thought leader from any other knowledgeable company [or individual] is the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.” So what is a thought leader? So what is a thought leader?

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. At the same time, word of mouth marketing IS important, and effective.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

B2B Digital Marketer

SEPTEMBER 22, 2020

Um, and deep insight is a, it’s a B2B, um, marketing and almost account management company. Um, but kind of towards my end, towards the end of my period in, um, in Accenture, I was leaving their CRM practice in the Dublin office or in Ireland. Um, but we really kind of put all of that stuff in the CRM system.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Lead Ranking Marketing Management 52