Martech

JANUARY 29, 2024

Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. As I often say, a true lead demonstrates intent to discover or purchase your product — yes, it’s that simple. Contradiction?

Lead Ranking 114

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 114

Zoominfo

AUGUST 30, 2023

ZoomInfo Intent surfaces accounts that research topics relevant to your business through the online consumption of product reviews, infographics and blogs, product comparisons, message boards, case studies, and general news. Champion moves are perhaps the most actionable form of intent data.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Zoominfo

MAY 21, 2021

Sales and marketing teams armed with these behavioral signals can then prioritize accounts that are spiking on relevant topics over equally qualified accounts that don’t show intent. When used correctly, B2B intent data boosts conversions and sales. Henry Shuck, ZoomInfo CEO, in Forbes How is Buyer Intent Data Collected?

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130