CRM, DemandBase, In-market Buyers and Pricing

B2B Marketers: The Intent Data Trend is Here to Stay

TrustRadius Marketing

OCTOBER 3, 2022

Successful businesses use intent data to reach some of the highest-quality in-market buyers available, while slower-moving companies will miss key revenue-driving opportunities. . Read on to learn more about the different types of intent data and how smart marketers use it to supercharge the effectiv their campaigns.

Intent Data

Intent Data Top of Funnel Intent Work Management

Best Intent Data Sources for Customer Retention and Expansion

TrustRadius Marketing

OCTOBER 3, 2022

Bottom-of-the-funnel and in-market buyers. In-market buyers use TrustRadius to read in-depth, long-form content tailored to possible solutions, and brands can use insights from this behavior to help make predictions about purchase intent. These users are less likely to be browsing broad categories.

Intent Data

Intent Data Intent Top of Funnel Enterprise Management

B2B Marketing Zone

B2B Marketers: The Intent Data Trend is Here to Stay

Best Intent Data Sources for Customer Retention and Expansion

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