Trending Sources

Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

I had a fascinating chat earlier this week with a client who described his vision for using DemandBase to tailor messages to Web site visitors from target accounts, using Bizo to further tailor messages to individuals by title, using all this data to synch inbound and outbound campaigns in Eloqua , and eventually driving everything with predictive model scores from a tool like Lattice Engines. Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Greg Ott , Demandbase. Much of his presentation reflected, indirectly, the capabilities of the Demandbase tool. think there could be a huge marketing opportunity for the product in the $500-1,000 per month price range. • All marketing is now online marketing. Here’s a recap of a few of the key sessions and conversations from the summit. Steve Woods , Eloqua.

DemandBase Adds Real-Time Access to Web Visitor Identities

Customer Experience Matrix

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups. ABR gains its speed by querying DemandBase’s own database rather than querying external directories. These features were already available from DemandBase: what's new with ABR is exposing the data to other applications through a real time API. Clever folks.

API 2

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). The system imports lists of target accounts from a company’s CRM or marketing automation system, or lets clients build their own lists from Terminus’ own B2B company database. Terminus imports opportunity stage from the CRM system and can use this in segmentation.

Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products. At Marketo’s price of $49 per seat, a 20-user license would bring in another $1,000 per month. Genius.com's Genius Pro, a somewhat similar tool that helps sales people track prospect activities, is also priced at $49 per seat.)Compare They also explain why some vendors have been willing to sell to new clients at very low prices.

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

it) integrates Website Tracking, Business Intelligence and Sales CRM into a powerful on-demand application for capturing detailed information on your website's Business Visitors." Pricing starts at about $300 per month. Demandbase is a simple, elegant lead enhancement solution with an affordable starting point at under $200 per month. lead automation management vendors.

True Social Selling

Modern B2B Marketing

  And when they did reach the buyer, it was often after they had made much of their decision, leaving the sales rep to negotiate price and mail out a contract. Sales can view a list of all of their leads in their CRM. Sales can sort their leads in their CRM by priority, allowing them to contact leads when they need the most attention. Sales can see the companies in their territory that visit your website, and can access and import key contacts at those organizations into their CRM. Email templates are kept in the CRM. True Social Selling.