Digital B2B Marketing

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7 B2B Advertising Opportunities You Are Probably Missing

Digital B2B Marketing

CRM Retargeting. With CRM retargeting, one of the newer options included in this list, you can target people in your email database across the web. Providers: Bizo, Demandbase, Neustar. Providers: AdRoll, Fetchback, Retargeter. Retargeting doesn’t have to stop with your site traffic. Providers: Retargeter, LiveRamp.

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Bad Advertising Advice: Go Where Your Audience Is

Digital B2B Marketing

CRM retargeting. Target advertising to individual contacts, like those in your CRM database. Both Bizo and Demandbase offer this solution. You can target by company size, functional role, industry, seniority, or even individual companies and group memberships. Companies like Retargeter and Bizo offer this solution.

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The Real Reasons Programmatic Ad Buys Fail in B2B Marketing

Digital B2B Marketing

If you are targeting a list of email addresses using CRM retargeting or key target companies through a partner like Demandbase , programmatic buys are often the only way to get the scale you need to be effective (although an increasing number of larger publishers are offering this targeting in their own site as well).