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What are the Features and Benefits of Marketing Automation?

LeadSquared

In this article, we will discuss the features and benefits of marketing automation. Marketing has been integral to businesses for a long time. To stay ahead of the competition, companies invest a lot in marketing. Marketing is not only a part of the buying journey but also a complete process in itself.

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Digital Experience Pricing

TrustRadius Marketing

Providing the best virtual customer service is its own art form. A digital experience platform’s goal is to provide you with the tools to improve customer journeys. You can streamline your team’s workflows with analytics, customer management, and automation. What is a DXP? Salesforce Experience Cloud.

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3 DAM demons: How to confront the terrors of remote content creation in a pandemic

ClickZ

If Halloween is the most you’ve “dressed up” in seven months, then you know what it’s like to be a digital marketer in a pandemic. Working remotely, many of us have struggled to replicate the comradery, collaboration, and creativity we channel in person. Marketers hesitate to invest in new content. What happens as a result?

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Only B2B - Untitled Article

Only B2B

7 Top Marketing Automation Tools for SMBs. What are the best marketing automation tools for today’s small to medium businesses? If you are going to operate competitively and stand a chance to survive and thrive in this economic environment, you’ve got to have automation. What Marketing Automation Can Do.

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Five Customer Retention Strategies for Small B2B Companies

TrustRadius Marketing

Enhancing customer retention in the B2B marketplace involves more than just building relationships. Vendors have the opportunity to earn more money by keeping loyal customers. A survey conducted by Invesp revealed that increasing customer retention rates by only 5% can boost profits by 25%-95%.

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Entiera Offers Consumer Marketing Automation Software as a Service

Customer Experience Matrix

Summary: Entiera is a sophisticated consumer marketing automation system, offered as a service and at a lower price than conventional competitors. Entiera Insight is a marketing automation system primarily for companies that sell to consumers. This is unusual among consumer marketing automation vendors.

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How to Find and Hire a Director of Marketing for Your Business

Single Grain

Why Hire a Director of Marketing for Your Business? Every business needs to invest in marketing because this helps you maintain long-lasting relationships with your customers. Good marketing helps brands acquire, nurture and retain customers and, thus, increase sales and grow the business.