Creativity, SME, Web 2.0 and Wiki

B2B marketers are stumbling in the dark

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. Doug Kessler is a founder and Creative Director of B2B marketing agency Velocity and a guest blogger on Econsultancy.

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Paid Content B2B Marketing Advertising Agencies Work Management

Put Learning on Your To Do List " Experiencing E-Learning

Buzz Marketing for Technology

JULY 24, 2008

One of my SMEs mentioned today how she wants to learn more about Web 2.0 I don’t think my SME had ever thought of it that way though, and I suspect I’m actually in the minority for setting aside the time each week. Read/Write Web (33). Wikis (13). Creative Think. Creative Commons.

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B2B Marketing Zone

B2B marketers are stumbling in the dark

Put Learning on Your To Do List " Experiencing E-Learning

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