Remove creative work

B2B Marketing Traction

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7 Must-Have Skills for Today’s CMO

B2B Marketing Traction

Here are the top skills an effective Chief Marketing Officer must have to produce marketing results. It was a very interesting conversation, and it got me thinking about the breadth and depth of skills today’s CMO has to have to effect change and growth for their organization. Creative/Flexible. Analytical. Change Agent.

CMO 100
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30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

Here are 30 creative ideas for your B2B video marketing. If you have a process for measuring effectiveness of your services, such as a survey or phone interview, you can explain that in the video. You might want to show the process of what you do once a customer orders your product – from order to delivery.