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OCTOBER 6, 2021

And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. platform ran in 2020 to find paid social media benchmarks.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

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OCTOBER 6, 2021

And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. platform ran in 2020 to find paid social media benchmarks.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

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SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. I have a hunch you’re asking yourself, Isn’t demand generation all about collaboration, processes, and moving pieces across teams? I am shocked. S-H-O-C-K-E-D.

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52