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How to drive word of mouth | Nilan Peiris (CPO of Wise)

Lenny's Newsletter

SEPTEMBER 24, 2023

Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

Word of Mouth 111
Word of Mouth WOM CPO Marketing Analytics Tools 111
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How to find and win your first 10 B2B customers

Lenny's Newsletter

SEPTEMBER 5, 2023

” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? Art by Natalie Harney.

Ideal Customer Profiles 112
Ideal Customer Profiles CPO B2B Startups 112
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