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Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

Here are five practices to help you safeguard customer data and build customer trust and loyalty. By choosing to work with partners committed to privacy regulations we can drive a more customer-focused, transparent and trustworthy advertising ecosystem.” Promote a Culture of Data Privacy.

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3 Best Valentine's Day Marketing Campaigns of 2020

Martech Advisor

Transparency and authenticity are emerging in the conquest of customer experience and customer engagement. Marketers are beginning to see value in being true to the brand voice and genuine to get user's attention and loyalty. Darren Guarnaccia , CPO at Crownpeak, exclusively to MarTech Advisor.

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