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How to drive word of mouth | Nilan Peiris (CPO of Wise)

Lenny's Newsletter

Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m.

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Is paid social advertising still worth it in 2023?

Metadata

So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Hey, maybe I just didn’t have the chops to catch our customers’ attention on LinkedIn. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Dan’s LinkedIn Profile | Dan’s Tweets – On May 12, 2011 Dan tweeted this: @CarlRWarner @ckburgess I am officially an Army Medical Captain! As a B2B marketing specialist, Billy is a recognized expert in B2B inbound marketing, and is very active on Twitter, LinkedIn and Facebook. Jeff Ashcroft – @JeffAshcroft.

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