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Is paid social advertising still worth it in 2023?

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Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Those numbers can eat into your budget quickly, but accepting that you’re locked into that CPL or CPO forever and writing off paid social as “too expensive” is a mistake. and $4,950.64, respectively. It’s too risky.

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The Ultimate Guide to TV Ads

Hubspot

Don’t forget to upload your TV ad to YouTube and Vimeo to give your viewers a chance to rewatch and share it on social. In 2014, Netflix’s CPO announced that we were entering an era of “no more commercials.” Consider giving your commercial a specific title and hashtag to make it easier for your audience to talk about it.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Mike is the CMO at HubSpot in Boston, a marketing software company. According to Brian Halligan ( @bhalligan ), “Mike has built a scalable, inbound lead generation machine for HubSpot,” Brian stated that Mike, “played a critical role in growing our customer base from a dozen beta customers to over 4,500 in four years. .&#

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