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Is paid social advertising still worth it in 2023?

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So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Hey, maybe I just didn’t have the chops to catch our customers’ attention on LinkedIn. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89

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Stop Struggling, Start Experimenting: How to Think About Your Paid Ad Experiments

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The Native LinkedIn audience—home of B2B paid ads—also ranks high at 11X ROI, but comes at a huge cost. And LinkedIn fueled by Salesforce data rakes in almost 9X ROI but is much easier on the wallet. How about a dozen audiences on LinkedIn? The clear winner is Retargeting at 15X which makes sense. Are you a believer yet?

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Dan’s LinkedIn Profile | Dan’s Tweets – On May 12, 2011 Dan tweeted this: @CarlRWarner @ckburgess I am officially an Army Medical Captain! As a B2B marketing specialist, Billy is a recognized expert in B2B inbound marketing, and is very active on Twitter, LinkedIn and Facebook. Jeff Ashcroft – @JeffAshcroft.

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