How the most successful B2B startups came up with their original idea
Lenny's Newsletter
AUGUST 8, 2023
In addition to these juggernauts, I’ve also pulled in a handful of my favorite up-and-coming B2B startups, including Linear, Vanta, Stytch, Zip, Census, Persona, and Hex. Most B2B startup ideas did not come from the founder feeling the pain at their last gig (though many did). Every prosumer product (e.g. Art by Natalie Harney.
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