Lenny's Newsletter

SEPTEMBER 24, 2023

Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m.

Word of Mouth 111

Word of Mouth WOM CPO Marketing Analytics Tools 111

Oktopost

MAY 11, 2022

Meet Christopher Willis the CMO/CPO of Acrolinx. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Catch all episodes here. Episode Summary. And on Spotify.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Metadata

SEPTEMBER 28, 2023

Note: I sprinkled in some Google Search ads, too.) Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Those numbers can eat into your budget quickly, but accepting that you’re locked into that CPL or CPO forever and writing off paid social as “too expensive” is a mistake.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Lenny's Newsletter

AUGUST 8, 2023

” — Eilon Reshef , co-founder and CPO David Hsu, the founder of Retool , found himself building the same product over and over at each company he worked at: “Perhaps a little-known fact is that I had actually started a couple of other companies and products before Retool. .” Art by Natalie Harney.

Startups 52

Startups Work Management CPO Enterprise Management 52

Hubspot

NOVEMBER 7, 2018

We also recommend writing scripts in Google Docs for easy collaboration with other team members. Don’t forget to upload your TV ad to YouTube and Vimeo to give your viewers a chance to rewatch and share it on social. In 2014, Netflix’s CPO announced that we were entering an era of “no more commercials.” TV Advertising in 2018.

Paid Search Agency 65

Paid Search Agency Cost Per Thousand Ads Cable 65

Webbiquity

JUNE 6, 2011

Google invited Kevin to lecture their marketing executives—after they ‘Googled’ the term “ B2B Branding “ Check out Kevin’s recent Fast Company project, Face the Nation: How Sensory Logic Sees Secrets In Candidates’ Mugs.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100