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How to find and win your first 10 B2B customers

Lenny's Newsletter

” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? .” But it worked.”

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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

” — Eilon Reshef , co-founder and CPO David Hsu, the founder of Retool , found himself building the same product over and over at each company he worked at: “Perhaps a little-known fact is that I had actually started a couple of other companies and products before Retool. Art by Natalie Harney.

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How to validate your B2B startup idea

Lenny's Newsletter

For most of them, it was either Auth0, Google Firebase, AWS Cognito, or in-house. We had a list of 30 people that Josh [Reeves, co-founder] and Eddie [Kim, co-founder] and I knew one way or another—some from Stanford, some from other networks—and I asked them for the names of friends who had small businesses.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

He is the senior social media marketing advisor to Memphis-based Howell Marketing ( @HowellMarketing ) and to Harrisburg-based Deeter Gallaher Group ( @AnneDGallaher ) public relations and marketing firms with clients ranging from Fortune 500 to small businesses and non-profits. He’s a Twitter Top Marketing Professor.

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