3 Paths to Organizational Alignment — Leading to Sustainable Revenue Performance
Mereo
APRIL 28, 2022
The Forrester 2022 Global CMO Strategy Survey found that fewer than 35% of chief marketing officers are involved in corporate strategy development. A main driver for change: Forrester has found that highly aligned companies grow 19% faster, while being 15% more profitable. This issue cannot be left unsolved for many reasons.
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