The Ultimate Guide to TV Ads
Hubspot
NOVEMBER 7, 2018
The six phrases above feature no more than three words. It wasn’t until NBC’s Sylvester “Pat” Weaver introduced what was known as the “ Magazine Concept ” for TV commercials. Folgers featured a married, suburban couple to promote their coffee. Just do it. Think different. Breakfast of champions. Where’s the beef? Hey Kid, Catch!
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