Is paid social advertising still worth it in 2023?
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SEPTEMBER 28, 2023
Note: I sprinkled in some Google Search ads, too.) While the average CPL on Facebook and LinkedIn from our benchmark report didn’t come anywhere close to that, I still see why you may be struggling to swallow the cost of paid social, especially in a down economy. Facebook: $102.02 and $4,950.64, respectively. It’s too risky.
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