Metadata

SEPTEMBER 28, 2023

While the average CPL on Facebook and LinkedIn from our benchmark report didn’t come anywhere close to that, I still see why you may be struggling to swallow the cost of paid social, especially in a down economy. For reference, here’s what the average CPL on Facebook and LinkedIn looked like from April 2022 – April 2023: LinkedIn: $123.85

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Metadata

DECEMBER 5, 2023

For example, if you’re trying to create demand, you may experiment more with brand awareness ads on Facebook than if demand expansion was your goal. Because Metadata integrates with CRMs like Salesforce and HubSpot , you can move beyond vanity metrics and optimize toward what’s actually driving your bottom line.

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

Hubspot

JANUARY 11, 2013

I'm going to promote HubSpot's mobile app because it was the first thing to pop in my mind when I saw this photo. Walmart posted this social CTA on Facebook. Here's our version -- and yes, those are our wonderful HubSpot co-founders. HubSpot plants footballs! Let's try giving this CTA from their homepage a whirl.

Template 28

Template Brand Identity Branding CPO 28

Webbiquity

JUNE 6, 2011

As a B2B marketing specialist, Billy is a recognized expert in B2B inbound marketing, and is very active on Twitter, LinkedIn and Facebook. Follow Michael on Twitter @BrennerMichael and Facebook. Mike is the CMO at HubSpot in Boston, a marketing software company. Christopher Burgess – @burgessct.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100