How the most successful B2B startups came up with their original idea
Lenny's Newsletter
AUGUST 8, 2023
When I first started this research, I was expecting this path to be the way that all great startups found their ideas. Our initial thought was, ‘Can we just take what we’re seeing over there, open source it, and publish the research, and then the whole world will adopt it and we’ve changed the world?’
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