More Than a Button: The Best CTAs for Paid Social Advertising (Based on $130M in Ad Spend)
Metadata
NOVEMBER 7, 2023
In the context of paid social advertising , a call to action encourages someone in your target audience to do something next, such as download an ebook, request a demo , or learn more about your product. We looked at the click-through rate (CTR), conversion rate, cost per lead (CPL), and cost per opportunity (CPO) for each.
Let's personalize your content